Team Blog

In the information era, software doesn't just drive business, it makes and breaks business. The traditional business strategies that used to work year after year are now resulting in slimmer and slimmer sales. Customers are more demanding than ever for companies to meet their digital-world needs. In...

Continue Reading...

Finding the Athlete in Your Business

Christopher Eaton Tuesday 09, January, 2018

Once your business is running, it's running. But most businesses don't want to go for a light jog, they want to sprint, they want to be jumping hurdles and throwing javelins with ease. You want your business to be active, the athlete among the bystanders.

At our start-up (Append Media) we learned...

Continue Reading...

The Myth of Buying over Building Apps

Christopher Eaton Tuesday 12, September, 2017

When I was a teenager, I got my first job at a small computer store. It was typical work, selling products, processing returns, handling service tickets, everything you'd expect from a consumer-facing job.

The computer store had a policy of checking any returned product's serial number to ensure i...

Continue Reading...

3 Tips For Dealing with the Ad-Block Reality

Christopher Eaton Wednesday 05, July, 2017

If you're an online vendor, it can't be ignored - ad-blocking users are on the rise. In 2017, an estimated 11% of users utilize an ad-blocker. This can mean interference with analytics, conversions, advertising revenues, and even raw sales. This number grew 30% from 2016, and it's likely to contin...

Continue Reading...

Big Vendor, Little Help

Christopher Eaton Saturday 29, April, 2017

Why is it when I think of how huge R&D vendors operate, only a gripping fear of nickel & diming, bureaucracy, mazes, and wild unfounded charges come to mind?

I spoke today with a IS team manager who was wondering if we'd ever charge them for something like a phone call or discussion... Absolutely...

Continue Reading...